To become India’s most trusted one-stop dry fish brand, offering clean, ready-to-cook, high-quality dry fish — delivered with tradition, taste, and trust.
Founded in 2020, ILOK Dry Fish was born with a clear mission — to solve the long-standing challenges of India’s dry fish market with quality, accessibility, and ease.
Raised in a fishing community, Brand witnessed firsthand the struggles of both consumers and producers in the dry fish industry. Finding good-quality dry fish was a challenge, especially in non-coastal regions. Seasonal availability, lack of hygienic processing, and the tiresome cleaning work before cooking often made this nutritious food inaccessible to many.
"Quality: Only fresh fish are sun-dried using traditional methods, with no preservatives or additives."
"Availability: Our e-commerce network ensures delivery to every corner of India, even where the sea doesn’t reach."
"Ease of Preparation: We offer ready-to-cook dry fish — cleaned, de-scaled, trimmed, and chopped, saving your time and effort."
ILOK is more than a brand — it’s a movement.
The name ILOK is a reversed homage to "KOLI", the traditional fishing community of India. And staying true to its roots, ILOK empowers women from tribal fishing communities, creating sustainable employment through hand-cleaned, hygienic processing of dry fish.
As demand for high-protein, natural foods grows, ILOK Dry Fish is proudly becoming one of India’s fastest-growing brands in its category. We combine age-old tradition with modern packaging and delivery systems, offering premium dry fish on platforms like Amazon, Meesho, and Blinkit — with future plans for retail outlets and exclusive brand stores.